Pizza Hut Make It Great Logo

Pizza Hut Logo PNG

Having changed more five logos, in 2014 Pizza Hut eventually came to the emblem that is now used in the restaurants of the chain all over the world.

Meaning and history

The main common thing of all the Pizza Hut logo versions, created throughout the company's history, is red color, which was present on every logo except for the one from 1973, one way or another. The visual identity of the famous fast-food chain has always been based on the principles of bright and strong simplicity, which worked just fine for the brand and its worldwide recognizability.

1958 – 1973

The original Pizza Hit logo, created in 1958, was composed of scarlet-red lettering in all capitals, executed in a modern and sharp serif typeface with pointed ends and thick lines of the symbols. The letters of the wordmark were jumping, which added a sense of playfulness and passion to the image.

1973 – 1974

The redesign of 1973 switched the bright red and white color palette to a monochrome one and started placing two parts of the nameplate one under another. Though this logo was only used by the brand for one year, its two-leveled structure got kept by the company for all the further redesigns.

1974 – 1999

In 1974 the new logo was created for the brand by San Moyers, and this is when the red hat appears in the emblem. The smooth black lettering in a title case had some of the lines elongate and waved, while the bright red hat was executed abstractly with straight lines and sharp angles.

1999 – 2014

The next redesign was held by the company in 1999, and this is when the most long-lasting and recognizable Pizza Hut emblem was introduced. The lettering was redrawn in a fancy and modern style, placed slightly diagonally and underlines by a yellow touch, while the red hat gained a thick black outline and got its contours also a bit modified. This logo was designed by a famous design bureau, Landor Associates.

2008 – 2017

In 2008 the color palette of the Pizza Hut logo was changed to a dark red and white, where the whole inscription was placed on the bottom part of a dark square, and the red hat image was enlarged and placed in the middle of the composition.

2010 – 2014

In 2010 the company comes back to the color palette of 1999, but adds some gradient to the red hat, making it look glossy and vivid. The contours of all the elements are being redrawn and strengthened. The black inscription gained larger sizes and thicker lines of the letter, the yellow underline was a bit elongated, and the hat was slightly extended in comparison to the previous logos of Pizza Hut.

2014

The logo Pizza Hit used for its North American location in 2014 was actually the same as its international version, created in 2010, but one thing was missing here — the yellow underlined. In a simplified color palette, the emblem looked stronger and stricter, evoking a sense of professional and traditional approach.

2014 – Today

The new concept was adopted by the company in 2014. Though the typeface and the iconic hat remained untouched, the elements were now drawn in white and placed on a solid red circle, repeating the shape of a pizza, with its contours a bit uneven. The strong contrast and confident lines of the logo look stylish and eye-catching.

2019 – Today

In 2019 the company comes back to its logo version, designed in 1974, with black smooth lettering placed under a strict and sharp red hat. This emblem is used along with the one, introduced by the brand in 2014, and reflects the traditional values of the brand, showing a strong link to its roots and legacy.

Font

The script wordmark utilizes a unique custom typeface. As the current version of the logo was introduced as a part of the Flavor of Now campaign, we may also discuss the typeface used for the Flavor of Now slogan. It is an industrial-looking font family: simple, sans-serif, all-cap type.

Color

Throughout most of its history, the Pizza Hut logo featured red, black, and yellow. From time to time, green was also included in the restaurant chain's color palette.

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